Our Loyalty Program

Fresh & Ground’s ‘Loyalty’ program endorses the commitment we have towards our customers. From one  Fresh & Ground store has grown to 420 stores, touching more than 5, 00,000 homes every month. And all of this in a span of just 10 years!

We take pride in the relationship that bonds us with this family of 5, 00,000 homes. The Coffee Day Fresh 'n Ground Coffee Card Family, launched in 2003 is a small platform to acknowledge our customers’ patronage and ensure that you receive real-time benefits.

Members’ zone

How do I become a member?

Just 3 simple steps:

1. Visit the nearest Fresh & Ground outlet.

2. Fill in the membership form available at the outlet.

3. Pay Rs 25/- and activate your account by purchasing 250 gm or more of Coffee/Tea.

On enrollment, you will be given a temporary membership card that contains a unique membership number. Within four weeks time, you may exchange this temporary card for a permanent card with your name and membership number embossed on it (from the outlet you received your temporary card).

# Once you receive your card, each time you make a purchase, you receive points which can be redeemed for gifts.

The way the point system works:


   Coffee / Tea

    Quantity Points
100gm                                 5
250gm     15
500gm          40
1000gm 100


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